Recent Work
Recent examples of freelance work and pitches that I've completed.
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Siegel Jewelers
Siegel Jewelers was founded in downtown Grand Rapids in 1889 by Joseph Siegel. Five generations later, Siegel Jewelers still serves the West Michigan area with quality and class. I developed numerous marketing campaigns over multiple years, as well marketing concepts/collateral for various yearly and monthly sales, including signage, social media campaigns, mailers, brochures, outdoor advertising, and more.
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Bout India Luxury Tours
Bout India is a Luxury and Adventure travel company offering fully custom travel packages to India and southeast Asia since 2013. The brainchild of 3 young travel-enthusiasts that wanted to redefine tourism in India, each left successful careers to achieve their dreams of bringing others closer to their own.
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West Way Farms Land Development
West Way Farms was established in 1985 and once boasted over 600 acres of pristine, Pure Michigan land. I photographed the land, and developed a strategy with the owner to reach developers and individuals. Using print & web media and other channels, I was able to broker the sales of over 200 acres of the total property.
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Tealow Natural Blends
TeaLow Natural Blends provided a unique selection of organic teas and herbal beverages. Focused on fair practices, quality, and community, TeaLow was a refreshing sip of goodness. As Marketing Director I developed numerous campaigns, planned events, created new package design and branding direction, launched social media campaigns, and produced/edited video content.
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BioPreta Organic Plant Food
An organic plant additive derived from biochar and vermicompost- time tested agricultural techniques put together to boost any plant's health. We rebranded BioPreta, and took it from a farmer's market favorite, to the shelves of dozens of horticultural/agricultural retailers around West Michigan. Branding, package design, print/digital collateral, apparel design, and market research/strategy.
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GloScience Pro - White Science
Created digital content for all brands, developed and led the national art department. Developed concept for promotional video, and consulted on production. Collaborated with executives, clients & creatives in strategy meetings, and developed short-term promotional campaigns for existing clients. Produced all product photography, stock photography, and developed promotional marketing collateral for all brands.
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GR Outdoor
Lead designer for digital advertising/billboard art. Collaborated with executives, clients & creatives in strategy meetings, and developed short-term promotional campaigns for existing clients.
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Additional Work & Experience
I've spent all my life seeking out new cultures, mediums, stories, and ways to express my experiences. I've found so much beauty in this life, I hope to share a glimmer of the light that has illuminated my path.
Click on the image above for examples of my illustration, sculpture, photography, painting, technical drawings, additional fine art & more.
Creating with Compassion
“Our task must be to free ourselves by widening our circle of compassion to embrace all living creatures, and the whole of nature and it's beauty” Albert Einstein
Growth with Intention
“Progress lies not in enhancing what is, but in advancing toward what will be.” Khalil Gibran
Hope is Trending!
“If you assume that there is no hope, you guarantee that there will be no hope. If you assume that there is an instinct for freedom, that there are opportunities to change things, then there is a possibility that you can contribute to making a better world.” Noam Chomsky